atra

Branding

Typography

This image displays my current logos structure. It uses a custom typeface that was based off a San Serif typeface. The logo was meant to have a very modern feel. The letters A and T are very structural letters that rely on straight lines.

The R is also structural but relies on curves. I wanted this to translate on the letters A and T so I gave them a curve to give the logo a more unison.

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Web

Any Device

This website is a html 5 and css 3 website. It was specifically designed for cross platform viewing. Whether you are viewing the website on a computer, laptop, tablet, and/or cellphone the website will use css 3 media queries to determine the best way to view the website on your device.

The website is also retina display/ 2x dpi ready for newer cellphones, tablets, and Macbook Pros.

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Video

Atra Productions

This is a short video that is temporarily used as an outro to promote my brand. This has been used for all the videos that I record.

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Photography

Bay Area Design

This is one of the ways I use to showcase my brand by taking photos of my inspirations that drive my design aesthetics. I have a collection of photos from throughout the bay area, showing how much the bay area influences me. This is a photo of one of my favorite buildings in San Francisco, the Moscone Center. The Moscone Center has a very modern design; it’s clean, open, and elegant. It is also the largest exhibition complex in San Francisco. It also holds some of my favorite events like the Auto Show Exhibit, Google I/O, Game Developers Conference, and the Apple Worldwide Developers Conference.

  • Make: Canon
  • Model: Canon EOS REBEL T1i | 500D
  • Exposure: 1|128 sec at f4.0
  • Focal Length: 18 mm
  • ISO: 1600
  • Date: 11/27/09

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Print

Business Cards

My business card design was highly influenced by my logo typography. The A looks a lot like triangle. So I decided to have the design focus on the shape of triangles. The triangles are all pointing up, signifying progression, success, and the Pagan symbol for male.

The triangle also has three points. The three points represent the rule of thirds [one of the main principles that I use in my designs] and the union of two that creates the third, which represents my versatility coming together to create ATRA. The cards base color is black, just like the meaning of Atra.

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ATRA
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